Website usability should be an essential part of your online strategy, but it is so easily overlooked or overshadowed by pretty design. Here is a quick list of 7 things that can cause your users to get frustrated and go elsewhere.
1. Search
Search is a very important part of any site, and if it doesn’t work then your users will just get frustrated and go to another company. Website search usability comes in two parts, the search box itself and the results.
When creating a search box you need to have a single text box and a button labeled "Search". That is about as complicated as you need to go, although it is okay to have a drop down box of categories, as long as the default is "All Categories". When the user has done a search, the search box should contain what they searched for, so that they can refine their query if the need to.
The second part of search usability deals with the results. When a user has completed a search the results must be displayed in a clean and concise manner, using only the most relevant search results. No user wants to have to sift through hundreds of pages of results just to find what they are looking for. Also, the ideal search strategy shouldn’t just be relevancy, the best search engines should combine relevancy of result with how many times a result was clicked on.
Of course, if your site only consists of a few pages then this probably doesn’t count all that much, you should just make sure that your navigation is usable.
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Philip Norton
Lead Developer, Research and Development