Just Search Labs Just Search Research and Development

There are many different types of microformat such as hCard, RDFa, eRDF. A simple hCard information is added through classes in span tags. For example:

hCard

<span class="tel">
<span class="type">phone</span>:
<span class="value">01234 56789</span>
</span>

Would create telephone information on a business website say. Read the rest of this entry »

Sir Pumpkin Longshanks
Programmer, Research and Development

There have been problems with the UK serp results for a couple of months now and most people have already heard about it. As an SEO it can be a nightmare, it’s an easy way out of a situation to blame a website that is not performing on Google changing their algorithm. I also think its a very poor excuse and should never be used to a client. The whole job of an SEO is to be abreast of changes on the clients behalf making and suggesting changes as and when.

Read the rest of this entry »

Gary

First of all welcome back to the Just Search Labs Blog.  After our summer holidays we are back with a few new authors covering a slightly wider range of subjects, to start it’s SEO to ease us back into the swing of things.

An area of websites that often have a high level of duplication are product pages, and as we know duplicating other people’s content will have a negative effect on that page’s ability to rank in the search engines.

Often SEO’s concentrate on checking that home pages, category pages and blog content is unique but often forget about product pages, in the case of ecommerce sites product pages make up the majority of the content in the site.

A problem faced by site owners is often a product comes with written technical specification or ingredients list written by the supplier / manufacturer. Re-writing content for such information is a large task and often impossible, e.g. how can you re-write an ingredients list?

However there are ways around it here are 5 options that you should consider.

1. Add your own review of the product. This should be placed above the technical specifications. If you might have a large number of product break the task down into 5 products a week, it might take a few months to get all of them written.  This then reduces the effect of duplication so the page is not 100% copied.

   Example Blacks.co.uk – Some of the products have a mini unique description.

   

2. Add customer reviews to the page. Many ecommerce sites to allow user to add their review of the product. This adds in unique content which is free. You can also use an external service to supply the customer reviews of the product although you can’t control what people put. A top tip if using your own system is to edit people’s reviews to get the key phrases mentioned correctly. E.g. “I bought the sat nav as..” would change to “I bought the tomtom 720 as..” don’t change it too much and you might want a disclaimer saying that reviews may be edited to conform to trademark names etc. To get the reviews rolling in use a reward system, 10 reviews get you a £1 off the next purchase on the site.

   Example Play.com – Plenty of reviews even for a new product all written for free.

   
   Read the rest of this entry »

John Campbell